My Role:
Serve as the Marketing Manager for Storelli Soccer. I ensure we have a cohesive marketing strategy across all digital platforms.
Campaign Management & Strategy
Social Media
Email Marketing
SMS Campaign Project Management
UGC Content Creator Strategy & Team Management
Creative Direction
Project Manage Website Development
Challenge:
Grow the Storelli SMS and email list.
Solutions:
Create “Free Gloves for a Year” (FGFY) Campaign. Market an offer with high value and host the sweepstakes for one month. Create highly-shareable content to accompany the campaign. Cast a wide next across the digital goalkeeping community to bring new customers into the Storelli database that we can re-target with promotional campaigns.
