Storelli partnered with Katlyn Stevens Digital produce a quarterly content shoot for Storelli Soccer. Storelli is a prominent soccer brand that specializes in innovative sports gear and equipment. With a focus on player protection and performance, Storelli has gained a strong foothold in the soccer market and is known for its high-quality products, specifically in the goalkeeper space.
My Role:
Serve as the Producer for Storelli Soccer for their out-of-state content shoot. I ensure we have all moving parts buttoned up, so we can execute the content shoot and capture all the photo and video content that the brand needs to promote the product across their digital platforms.
Schedule Photographer and Videographer
Scout and book location
Hire models
Creative Direction
UGC Content Creator Strategy
On-the-ground Team Management
Book team travel and accomodation
Produce shoot and manage overall logistics
Manage budget
Challenge:
Capture diverse and engaging photo and video content that would serve multiple purposes across the Storelli brand. This involved creating highly-produced creative assets for the website and social media and developing UGC-style videos to drive high engagement on social channels. Working with eight models of different genders, ages, and styles, we aimed to achieve a visually diverse and impactful collection of content. The task involved meticulous planning, coordination, and creative direction to achieve a cohesive, impactful and on-brand visual narrative across all the content captured.
Solution:
To capture versatile and engaging content for Storelli, we implemented the following solutions. First, we carefully chose a warm climate location that aligned with the brand's vision, adding vibrancy and energy to the content. Second, we prioritized diversity by hiring models of different genders, ages, and styles. This deliberate approach showcased inclusivity and resonated with a broader audience, reflecting Storelli's commitment to diversity. Lastly, we collaborated with specialized content creators who excelled in their respective areas, ensuring efficient and creative content capture. These solutions resulted in a highly impactful content shoot, with visually compelling assets that effectively conveyed Storelli's message and connected with the target audience.
