My Role: Producer and On-camera talent covering the 2022 FIFA World Cup Semi-Final and Final from Buenos Aires, Argentina
Challenge: Enter the FIFA world cup conversation through engaging UGC-style content. Grow following and engagement from users that are interested in soccer.
Solution: Travel to Buenos Aires, Argentina to shoot and produce quick-turn UGC-style content. Film the experience of watching Argentina win the World Cup and edit the content to tell the story of what it was like on the ground at the Fan Fest and in the Streets of Buenos Aires.
