World Soccer Shop (WSS) is a prominent online retailer specializing in soccer merchandise. As a contracted consultant, my objective was to produce a content shoot that would showcase new products in a creative and unique manner, ultimately increasing brand awareness and driving organic sales. The shoot centered around styling models with new jerseys from popular soccer teams, incorporating an urban look and feel to align with WSS's brand identity.
This case study highlights the successful execution of the content shoot project and its impact on the client's goals.
Objective:
The primary goal of the content shoot was to create visually captivating photo and video content that would elevate WSS's brand image and generate increased awareness. Additionally, the content aimed to organically drive sales by showcasing the new product offerings in an appealing and relatable manner. The shoot's theme, focusing on urban styling, was chosen to resonate with WSS's target audience and align with the brand's overall identity.
Execution:
To ensure the seamless execution of the content shoot, I undertook a range of responsibilities:
Photographer and Videographer Selection: I sourced and selected a talented team of photographers and videographers experienced in capturing dynamic and engaging visuals. Their expertise in showcasing products in unique ways was crucial to achieving the desired outcome.
Location Scouting and Booking: I scouted and secured a location that would serve as a captivating backdrop for the shoot. The chosen location provided an authentic and visually compelling setting that aligned with the shoot's theme.
Shot List Creation: Working closely with the client, I developed a comprehensive shot list that outlined the specific product shots, styling inspiration, model poses, and video examples to represent the content we were aiming to capture during the shoot. This ensured a structured approach and a cohesive visual narrative.
Model Casting and Hiring: I conducted a casting process to select models who would embody the desired urban aesthetic and effectively represent the diverse range of soccer jerseys and culture. The chosen models brought a fresh and relatable appeal to the shoot.
Creative Direction: Drawing from my expertise in content creation and brand positioning, I provided creative direction throughout the shoot. I worked side-by-side with the client’s Creative Director to insure that I could serve as an extension of the team during the shoot. This included guidance on poses, expressions, and styling choices to ensure the visuals resonated with the target audience and aligned with WSS's brand identity.
On-the-ground Team Management: On the day of the shoot, I managed the entire team, ensuring smooth operations, efficient coordination, and timely execution. This included overseeing stylists, catering, and other essential crew members.
Client Budget Management: Throughout the project, we maintained a close eye on the client's budget, ensuring cost-effective solutions without compromising the quality and creative vision of the shoot.
Results:
The content shoot project yielded significant outcomes for WSS, driving enhanced brand awareness and organic sales:
Increased Brand Awareness: The visually captivating and creatively styled content resonated with WSS's target audience, leading to heightened brand awareness. The unique urban aesthetic aligned with the brand's identity, distinguishing WSS from competitors and generating a positive brand image.
Organic Sales Growth: The compelling visuals showcased the new product offerings in an appealing and relatable manner, generating organic interest and driving sales. The content shoot successfully translated the brand's key messages into visuals that encouraged customers to engage with WSS and make purchases.
Positive Audience Reception: The content shoot received positive feedback from the target audience, demonstrating its effectiveness in capturing their attention and fostering engagement.
