My Role: Producer and on-camera talent covering day one of the first-ever “The Soccer Tournament” (TST) for WorldSoccerShop.
Challenge: Enter the conversation around the kickoff of “The Soccer Tournament” by producing UGC-style video content during the event and posting in real-time. Increase following and engagement by utilizing the Instagram Reels and TikTok algorithm to push our content to the audience interested in TST, further expanding our brand awareness and organically driving clicks to our website.
Solution: Travel to Cary, North Carolina to shoot and produce quick-turn UGC-style content that is memorable and really stands out in all of the TST media coverage. Grow our following and engagement from our target audience across WorldSoccerShop social media platforms. One of the three pieces of content that I produced during TST for WorldSoccerShop was featured on CBS Sports Golazo during the USMNT match, less than one week after TST. (See below)