Katlyn Stevens
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BRAND MANAGEMENT

BRAND MANAGEMENT

DIGITAL BRAND MANAGEMENT

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Hi, I'm katlyn!.png

DIGITAL STRATEGY & GROWTH

I was the Director of Celebrity Brand Management at Get Engaged media where I developed the department and was responsible for seeing all projects from A-Z for a variety of influential clients.

  • Day-to-day Social Media Management

  • Paid Media Strategy

  • Influencer Marketing

  • Content Creation

  • Creative Direction

  • Sponsorship Management

My background in social media management and talent relations in the sports industry led me to develop the skills needed for this role.

Outside of day-to-day management of clients’ digital presence - I also focused on project roll-outs for clients in the entertainment space. I worked hand-in-hand with artists, labels and management teams to develop cohesive strategies that ensure a proper digital rollout for key moments for the artist.

 

CONTENT CREATION & CREATIVE DIRECTION

  • Supervise and guide videographers, photographers, graphic designers and animators to create a work to support client initiatives.

  • Edit photos and videos using the Adobe Creative Cloud to be used across clients’ social platforms.

  • Coach clients on personal “UGC-style” content to create that will perform well and resonate with fans

  • Manage and organize all digital assets that pertain to clients and be available to provide the assets to numerous parties upon request.

FAN ENGAGEMENT & CONTENT CURATION

Develop client-specific engagement strategies to grow brand awareness, increase engagement rates across social media platforms and strengthen fan sentiment to clients.

A few examples of this are:

  • Develop and manage strategic surprise and delight campaigns to support and amplify major releases

  • Curate fan UGC to ‘show love’ and encourage posts from additional fans

  • Create unique digital activations to engage fans and provide exclusive access to talent

SOCIAL MEDIA MANAGEMENT AND CONSULTING

  • Work with clients to create weekly content calendars that support their initiatives

  • Learn clients voice to the extent that I fully manage their digital channels without much input from them

  • Consistency is key - post on a frequent bases and amplify trends across social which results in growth of channels and engagement

  • Assist client in branded content creation and posting with the goal of maintaining an authentic feel for sponsored posts and activations