PROJECT MANAGEMENT

Storelli Soccer | Social Media & Content Marketing

Working hand-in-hand with the Storelli Soccer’s Founder and General Manager to revamp their digital presence.

Some of the main tasks I am responsible for are:

• Developing and maintaining a Digital Strategy

• Managing the brand’s social media presence

• Producing photo and video shoots

• Influencer and Creator management

• Content management and curation

Atlanta United FC | 2018 Media Day

I was challenged with the task of coordinating and directing the Atlanta United 2018 Media Day(s). I worked closely with the Atlanta United Creative Director, our Broadcast partners, Mercedes-Benz Stadium Production Team, and the Atlanta United Marketing Team to coordinate all assets that needed to be captured.

I also coordinated with the Atlanta United technical side and player liaisons to ensure everything was taken care of regarding players such as kits, scheduling, on-site food & beverage and personality pairing between players. 

Media Day took place over a 3 day span and involved 9 different stations varying between interviews, photo and video.  The goal was to get all players through as quick as possible while also capturing quality content. 

I worked closely with the Atlanta United Creative team to create shot lists and narrow down all assets we needed for the season. I conducted case studies on other teams and presented that to our creative team with the goal to work together and come up with a plan for the 2018 season that followed our brand guidelines but also pushed us to the forefront of creative of social media in sports.

Atlanta United FC | Retail Photo and Video Shoot

The city of Atlanta is a major element of ATL UTD and I wanted to translate that through our social channels. I pitched a lifestyle photoshoot to our marketing and creative team and was given the keys to execute it. 

I was tasked with full production of the shoot:

• Player Liaison - Worked with players to find best time to fit their schedule and planned the best fits for personality pairs between players

• Styling - Consulted with Atlanta United retail to showcase new and upcoming retail and paired that with looks and personalities of all models (Men & Women from 2 - 43 years old).

• Model Selection - Worked with the AMBSE manager of photography to select models and served as point of contact.

• Shot sheet - Created shot sheet to fulfill needs of Digital, Marketing, and Creative departments.

• Logistics - Responsible for covering all aspects of the shoot from security to on-site food and beverage to transportation.

Atlanta United FC | International Women's Day Video Production 

The movement to empower women is growing everyday and I wanted to highlight #InternationalWomensDay at Atlanta United. A professional mens club participating in this movement is very powerful and I knew that would garner a lot of engagement plus enhance our cultural identity and brand awareness. I pitched, planned, and executed the look & feel plus the production of our International Women's Day video. We showcased everyone woman that works for the club in a short but very impactful digital piece. 

The video performed best in the league and was a top performer in @ATLUTD's total content of the month as well. I am always thinking of unique pieces to separate brands and put them at the top.

Atlanta United FC | "Head 2 Head" Video Series

At the beginning of the Inaugural Season at Atlanta United I wanted to create a series that showcased organic interaction between players, which in turn would serve as a platform for fans to feel a sense of connection to the new stars of the city. I collaborated with the Atlanta United video team to coordinate filming and I was responsible for all production planning and logistics for the shoots, along with the concept behind the challenges. This series took off and went on to feature the Atlanta Hawks and the Atlanta Falcons. A new video was posted every few months and each one was a top performer and garnered high engagement .