WRITTEN WORK
I wrote and produced the inaugural "Behind the Stripes" content series at Atlanta United FC.
I produced the photoshoots, coordinated the subjects of the stories, conducted the interviews, wrote the final pieces and edited them for web.
The series is an initiative with the purpose of humanizing the people of Atlanta and uniting them all through the 5-Stripes. These stories are a unique way to grow the club's cultural identity while also driving home the "Unite and Conquer" mentality - unite the city and conquer on the pitch. Whether you're a first team player, a fire fighter in the suburbs, an artist, or anyone else, you are a part of the 5-Stripe Family.
Once I was brought on full time as a Social Media Coordinator I no longer produced "Behind the Stripes" pieces. The series is a staple for the club that garners high engagement from their fan base.